Hi! So glad you found your way here!

My name is Melinda Lindh Nilsson

and I am the person behind Melcraft Marketing. A freelance marketer, communicator, and event manager who loves to create – whether it’s a marketing plan, an educational newsletter series, or a knitted sweater. Through the combination of strategy and creativity, I turn impactful ideas into finished concepts. I’m driven by creating results – and most of all, I want to make the world a slightly better place.

Book a meeting My services

craft

/krɑːft/

noun

skill and experience, especially in relation to making objects; a job or activity that needs skill and experience, or something produced using skill and experience:

the craft of furniture making/sewing/glassblowing
political/literary craft
rural/ancient/traditional crafts
craft workers (= skilled workers)

– Cambrige dictionary, 2025

Marketing - a true craft

Marketing isn’t just about strategy, data, and automation. Marketing is a craft. A mix of creativity, precision, and expertise that transforms ideas into engaging communication.

That’s why I chose the name Melcraft Marketing. Just like traditional craftsmanship, impactful marketing requires thoughtful planning, the right tools, and an eye for detail. It’s about creating messages that engage, building strategies that resonate, and shaping experiences that leave lasting impressions. And that’s exactly what I can help you with.

My philosophy: meaningful encounters

Successful, sustainable business is all about creating relationships. Every touchpoint is an opportunity to build trust and spark engagement – from the first impression to a long-term customer relationship. Effectively, that means:

U

INSIGHT & STRATEGY

Understanding your target audience and their needs is the foundation for success. I analyze data, trends, and behaviors to create strategies that truly make a difference – whether it’s digital communication or a physical event.

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CREATIVE & CONVERSION-DRIVEN CONTENT

A story can transform a brand from anonymous to unforgettable. I help you find your voice and create storytelling, case studies, and campaign materials that strengthen your brand and drive sales.

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ONGOING OPTIMIZATION & DEVELOPMENT

Marketing is an ongoing process. Through analysis, follow-ups, and optimization, I ensure your efforts deliver the best possible results over time.

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TAILORED SOLUTIONS

Every business is unique. That’s why I create customized concepts and campaigns tailored to your specific needs, goals, and visions.

Book a free consultation

SO, WHO AM I?

A geeky generalist who loves diving deep.

My CV is filled with almost every buzzword in marketing and communication – but they aren’t just empty phrases, they’re real experience. I’ve worked broadly across digital marketing, content creation, and events, but I also love getting into the details and mastering specific tools.

Others describe me as positive trustworthy organised knowledgeable engaged colorful fast-paced good with the unexpected social a bit quirky curious driven intelligent sometimes quite fun ...

Others describe me as
positive trustworthy organised knowledgeable engaged colorful fast-paced good with the unexpected social a bit quirky curious driven intelligent sometimes quite fun ...

I always strive to deliver high quality, efficiency, and smart solutions. During my career, I have:

Spoken at the Customer Loyalty Conference and the Sales & Marketing Expo on topics like the secret behind a successful customer experience and newsletters that deliver results.

Worked with companies of all sizes and startups to strengthen their marketing and communication, develop business ideas and product-market fit, and find their unique keys to customer loyalty.

Bild från en frukostnätverksträff, där Melinda hälsar alla välkomna

Planned and executed numerous successful events: breakfast seminars with 100+ guests, inspiration days with over 1,000 attendees, and trade show booths that exceeded engagement, lead collection, and sales goals.

Whether I’m working with strategy, storytelling, or event management, the goal is always the same – to create encounters that are meaningful and drive real results.

How about a coffee?

I love networking! Meeting over a cup of coffee (or why not lunch?) is a great way to get to know each other. Maybe it will even lead to collaboration opportunities? Get in touch and we’ll book something in!

📧 Subject: Let's grab a coffee

FUN FACTS

Get to know me better!

8 things you might not know about me –>

A multi-creative down to the fingertips

I love creating and have tried pretty much every kind of craft. My free time is often filled with knitting, crocheting, ceramics, embroidery, watercolor painting – and even spinning my own yarn! I’ve said it before: watching something take shape in my hands, whether it’s a knitted sweater or an engaging newsletter, brings me joy.

An eye for details - without losing sight of the big picture

When I crochet an amigurumi (a small stuffed animal), every single stitch matters for the final result. The same goes for marketing – every part of a campaign needs to work together to create a bigger impact.

Horse girl at heart - and it shows

All the years in the stable taught me leadership, responsibility, and always being ready to get my hands dirty. Dutiful? Check. Organized? Absolutely. Afraid of hard work? Definitely not.

Loves learning - and testing limits

More knowledge leads to new ideas! Like that time I decided to embroider on ceramics (as illogical as it sounds, but super cool!). In the same way, I’m fascinated by how tech development, especially AI, opens up new possibilities in marketing – from smarter analytics tools to creative automation. Exploring and testing new solutions is part of my DNA!

Goes all in on costume parties and Halloween

I LOVE coming up with creative outfits using simple materials. Creating a costume from scratch, using everyday things and crafts, is peak creativity in my eyes – and it’s the same kind of creativity I bring to my work.

Full-on advertising nerd

I can’t help analyzing ad campaigns. I reference old slogans way too often and always make my movie buddies guess the brand behind every commercial. Communication that leaves an impression fascinates me – and that’s exactly what I help my clients create.

Game strategist and escape room enthusiast

I love solving tricky puzzles – both in escape rooms and in marketing. Finding the smartest way forward, whether it’s a clue in a game or a campaign strategy, is something I’m truly passionate about. I won’t stop until I’ve cracked it.

True literature lover

I’m obsessed with all things fantasy, dragons, and magical worlds – from epic novels to detailed world-building. Books aren’t just entertainment to me, they also improve my language and inspire my own writing. And speaking of nerdiness – I’m currently in the middle of a Jane Austen marathon to celebrate her 250th anniversary!

A multi-creative down to the fingertips

I love creating and have tried pretty much every kind of craft. My free time is often filled with knitting, crocheting, ceramics, embroidery, watercolor painting – and even spinning my own yarn! I’ve said it before: watching something take shape in my hands, whether it’s a knitted sweater or an engaging newsletter, brings me joy.

An eye for details - without losing sight of the big picture

When I crochet an amigurumi (a small stuffed animal), every single stitch matters for the final result. The same goes for marketing – every part of a campaign needs to work together to create a bigger impact.

Horse girl at heart - and it shows

All the years in the stable taught me leadership, responsibility, and always being ready to get my hands dirty. Dutiful? Check. Organized? Absolutely. Afraid of hard work? Definitely not.

Loves learning - and testing limits

More knowledge leads to new ideas! Like that time I decided to embroider on ceramics (as illogical as it sounds, but super cool!). In the same way, I’m fascinated by how tech development, especially AI, opens up new possibilities in marketing – from smarter analytics tools to creative automation. Exploring and testing new solutions is part of my DNA!

Goes all in on costume parties and Halloween

I LOVE coming up with creative outfits using simple materials. Creating a costume from scratch, using everyday things and crafts, is peak creativity in my eyes – and it’s the same kind of creativity I bring to my work.

Full-on advertising nerd

I can’t help analyzing ad campaigns. I reference old slogans way too often and always make my movie buddies guess the brand behind every commercial. Communication that leaves an impression fascinates me – and that’s exactly what I help my clients create.

Game strategist and escape room enthusiast

I love solving tricky puzzles – both in escape rooms and in marketing. Finding the smartest way forward, whether it’s a clue in a game or a campaign strategy, is something I’m truly passionate about. I won’t stop until I’ve cracked it.

True literature lover

I’m obsessed with all things fantasy, dragons, and magical worlds – from epic novels to detailed world-building. Books aren’t just entertainment to me, they also improve my language and inspire my own writing. And speaking of nerdiness – I’m currently in the middle of a Jane Austen marathon to celebrate her 250th anniversary!

Ready to create magic together?

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Yes, let’s do this!

Fantastic!
Get in touch and we’ll create a strategy tailored just for you and your business. Let’s craft customer experiences that truly make a difference.

Book a meeting

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The cauldron is simmering...

Still unsure? No worries! Our first call is free and no strings attached – let’s see if we’re a magical match.

Email me

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Curious from afar?

Stay updated with my latest insights and ideas! Connect with me on LinkedIn or check out my blog – I share thoughts on marketing, creativity, and the latest trends.

Melcraft Marketing liten (med frilagd bakgrund för web)

Strategic, creative, and conversion-focused marketing – without the hassle. I help you reach the right audience with the right message, whether it’s content, digital marketing, or events. Together, we’ll craft marketing that makes a difference.

PHONE

+46 763 93 30 35

EMAIL

melinda@melcraft.se